Organic Mattresses, Inc. Introduces “Organicpedic Earth” At Las Vegas Market

Furniture World News Desk on 7/27/2015

Organic Mattresses, Inc. (OMI), the manufacturer of organic mattresses under the OrganicPedic™ brand name, announced it will introduce its new collection of natural luxury beds, the OrganicPedic Earth™ Collection at the upcoming Las Vegas Furniture Market, Aug. 2nd-6th. The new line of beds will bring an American made high-end luxury feel to a marketplace currently occupied by much higher priced imported brands. The OrganicPedic Earth Collection solidifies OMI’s position the high-end luxury market.

The OrganicPedic Earth line is constructed with certified organic cotton fabric, certified organic wool, and 100% natural organic latex cores which have been combined to create a line that brings a unique level of plushness that does not exist in the organic category today. Furthermore, the collections is petroleum-free, animal cruelty-free, renewable, biodegradable, and manufactured without toxic chemicals in the only large-scale exclusively organic manufacturing facility in North America.

“Historically, we have built our products for and served consumers who have a natural disposition to organic, healthy lifestyles,” said OMI’s Founder Walt Bader. “Natural and organics is the new ‘luxury’ and when we were designing the OrganicPedic Earth collection our goal was simple. We wanted to create something that appealed to the ultra-premium consumer by offering a luxurious look and feel when compared to other high-end imported and domestic brands on the market today. This is the most exciting mattress we have introduced in 13 years.”

Bader gives credit for the Organicpedic Earth line to the many retailers who contributed to the design decisions and encouraged OMI to move in this direction. Initial consumer testing has proven that Organicpedic Earth has a completely distinct and luxurious comfort and that it has been exceptionally well received by OMIs current retail structure.

Four models will be introduced at Market with a retail price range of $3,580 to $5,600 for a queen. To learn more about OrganicPedic Earth and the company’s other offerings, visit OMI’s showroom located in space C-1507 at the Las Vegas Market.

About OMI: OMI is a full-circle environmental company dedicated to supporting America’s organic and sustainable farmers. OMI’s handmade custom organic mattresses are manufactured in Northern California in the first and only large-scale Eco-Factory™ to manufacture certified organic products. OMI mattresses qualify under the U.S. Environmental Protection Agency’s LEEDs indoor air-quality program. In 2013, OMI became the first mattress manufacturer to obtain both the Global Organic Textile Standard (GOTS) and Global Organic Latex Standard (GOLS). For more information, go to www.omimattress.com or call 800-951-9196 during Pacific Coast business hours.